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Professional Beauty Association Names 2022-2025 Board of Directors and Advisory Council

The Board of Directors oversees budgeting, endorsement of legislation, strategic planning, and industry-wide issues.

The Professional Beauty Association (PBA), the largest and most inclusive national trade organization representing the professional beauty industry, has named its incumbent Board of Directors and Advisory Council, effective Sept. 1 through Aug. 31, 2025. 
 
The Board of Directors oversees budgeting, endorsement of legislation, strategic planning, and industry-wide issues, while the Advisory Council takes an active role in the development of association programs and initiatives.
 
Professional Beauty Association Board of Directors
 
• Chair: Sydney Berry, Salon Services & Supplies – Renton, WA
• Vice-Chair: Jay Elarar, Moroccanoil – Montreal, QC
• Treasurer: Alex Cohn, Premier Beauty Supply – Northbrook, IL
• Beth Carson, Sam Villa – Las Vegas, NV
• Bonnie Conte, Avalon Salon and Day Spa – Deer Park, IL
• Jenae Davis, Salon Jenae – Bloomington, IL
• Maggie DiFalco, Maggie The Salon – Pembroke Pines, FL
• Cindy Feldman, Progressions Salon Spa Store – Rockville, MD
• Lisa Lane, Lisa’s of Annapolis – Annapolis, MD
• Steven Porter, Steven Porter Hair – Louisville, KY
• Zach Rieken, Living Proof – New York, NY
• Karl Sweis, SWEIS, Inc – Torrance, CA
 
Professional Beauty Association Advisory Council Members 
 
Beauty Professional/NCA Advisory Council: 
• Chair: Jenae Davis, Salon Jenae – Bloomington, IL
• Dr. Tye Caldwell, ShearShare – McKinney, TX
• Lisa Lane, Lisa’s of Annapolis – Annapolis, MD
• Steven Porter, Steven Porter Hair – Louisville, KY
• Antonio Vozzolo, Kimera Salon – Jericho, NY
• Maureen Wanner, Timeless Salon Spa – Mandan, ND
 
Distributor Advisory Council
 
• Chair: Alex Cohn, Premier Beauty Supply – Northbrook, IL
• Sydney Berry, Salon Services & Supplies – Renton, WA
• Shelby Michaelis, Salon Service Group – Springfield, MO
• Sheila Phillips, Liquid Assets, LLC. – Baton Rouge, LA 
• Karl Sweis, SWEIS, Inc – Torrance, CA
• Josh Hafetz, Ethos Beauty Partners – Runnemede, NJ
 
Manufacturer Advisory Council
 
• Chair: Zach Rieken, Living Proof – New York, NY
• Beth Carson, Sam Villa – Las Vegas, NV
• Jason Yates, John Paul Mitchell Systems Inc. – Los Angeles, CA 
• Kate Harrison, K8 Hair – San Francisco, CA
• Brandon Hutchins, Beauty Industry Group – Salt Lake City, UT
• Leslie Marino, L’Oreal Professional Products – New` York, NY
 
Salon/Spa Advisory Council
 
• Chair: Cynthia Feldman, Progressions Salon Spa Store – Rockville, MD
• Maggie DiFalco, Maggie the Salon – Pembroke Pines, FL
• Candy Shaw, Sunlights Bayalage – Atlanta, GA 
• Oliver Steinnagel, Oliver’s Hair Salon – Overland Park, KS 
• Kate Cottrill, Ihloff Salon – Tulsa, OK
 
The PBA thanks the following outgoing Board of Director and Advisory Council members and their contributions to the beauty industry: 
 
• Beth Hickey, Spa Specialties Representatives – Arlington, TX
• Chrystofer Benson, Chrystofer Benson Collective – South Weber, UT
• Wes Brown, Beauty Solutions – Santa Cruz, CA
• David Berglass, DAVEXLABS LLC – Santa Monica, CA
• Jay Elarar, Moroccanoil – Montreal, QC
• Jeff Grissler, The Salon Professional Academy – Wilmington, NC
 

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